Within the smartphone business, a 12 months could be very lengthy and quick. Which means that quite a bit can occur in a 12 months and in addition nothing can occur in a 12 months. Time for smartphone manufacturers is sort of a flood, in the event you do not advance, you’ll retreat. That is true for many smartphone manufacturers, particularly for producers in a reasonably aggressive atmosphere. Not too long ago, Chnbrand, China’s main model score and model consulting company, launched the 2022 China Buyer Satisfaction Index – Cell Telephone Satisfaction Rating. Cell China discovered that consumer satisfaction with Chinese language cell phone producers has modified quite a bit. Nevertheless, important adjustments have occurred solely within the final two years
The 2022 smartphone buyer satisfaction rankings present the highest 9 smartphone manufacturers. The smartphone manufacturers with the best buyer satisfaction are
Apple, Huawei and Xiaomi are the highest three manufacturers with the best buyer satisfaction (C-CSI). The C-CSI scores for the three manufacturers are 86.2, 85.5 and 83.1 respectively. Evaluating the highest three rankings with these of 2021, there are not any important adjustments. Nevertheless, in the event you have a look at the 4th – ninth rank, there are various adjustments. OPPO instantly rose 4 locations to rank fourth; Honor drops 1 place to rank fifth whereas iQOO and Redmi are newcomers to the record, rating sixth and seventh respectively. Vivo and Samsung drop 3 and a pair of locations to rank eighth and ninth respectively.
Judging buyer satisfaction
The C-CSI rating is judged based mostly on the three dimensions together with “buyer loyalty”, “general satisfaction” and “issue satisfaction”. Within the contest between Apple, Huawei and Xiaomi, Apple’s buyer loyalty rating is as excessive as 86.8. That is a lot larger than Huawei’s 81.0. Nevertheless, within the different two facets, Apple scores 87.4 and 84.6 factors, respectively, that are decrease than Huawei’s 88.0 and 85.3 factors. So, evaluating Apple to Huawei, the latter is just worse in respect to the latter when it comes to consumer loyalty.
The third-ranked Xiaomi consumer loyalty is even worse, with a rating of 76.3 factors, and the opposite two scores are 86.6 and 83.9 factors, respectively. From the rating, we are able to see that the final buyer satisfaction with Xiaomi smartphones is excessive. Along with Xiaomi, OPPO’s consumer loyalty additionally exceeded 70 factors, particularly 72.2 factors. As well as, the general satisfaction rating additionally reached 82.2 factors, leaving different cell phone producers on the record behind.
Modifications in smartphone buyer satisfaction rankings over the previous 3 years
For reference, the highest 9 manufacturers when it comes to cell phone satisfaction in 2021 are Apple, Huawei, Xiaomi, Honor, Vivo, OnePlus, Samsung, OPPO and Meizu. The highest 9 smartphone buyer satisfaction rankings in 2020 are Huawei, Apple, OPPO, Samsung, Vivo, Xiaomi, Meizu, Honor and Lenovo. We will take into account 2021 because the 12 months of the “rise” of Xiaomi and Honor. Relative to 2020, Xiaomi and Honor will rise respectively 3 and 4 locations within the satisfaction rankings in 2021.
Amongst them, in comparison with 2020, Xiaomi’s buyer loyalty will improve by about 9 factors in 2021. The corporate’s general satisfaction will improve by about 5 factors. Moreover, issue satisfaction will improve by 5.5 factors; In comparison with 2020, Honor buyer loyalty will improve by 7 factors. For extra factors, general satisfaction will improve by about 15 factors, and issue satisfaction by about 9 factors. In a single 12 months, the development of glory is large.
The rating of Vivo didn’t change and it stays at quantity 5. OnePlus took sixth place on the record for the primary time, whereas Samsung, OPPO, and Meizu dropped 3, 5 and a pair of locations, respectively, to 7, 8 and 9. . Amongst them, OPPO has fallen essentially the most. In comparison with 2020, OPPO’s buyer loyalty in 2021 will drop by about 8 factors. Moreover, his general satisfaction will drop by greater than 10 factors, and issue satisfaction will drop by about 6 factors.
To sum up, Apple and Huawei have been hovering in the number one and quantity 2 positions for the previous three years. Each manufacturers have recorded very excessive and secure consumer satisfaction. Xiaomi has been within the high three for the previous two years. OPPO has had ups and downs, however its energy continues to be there. Honor has “Countattacked” whereas Samsung and Meizu are inferior to one 12 months earlier than.
The ups and downs of cell phone producers over the previous 8 years
The event of cell phone producers has nearly stabilized by 2022. Apple, Huawei, Xiaomi and now Honor, are “mainstream cell phone producers” when it comes to gross sales. From 2015 to 2022, there have been a number of adjustments within the smartphone business.
In 2015, Chinese language cell phone manufacturers skilled a low-speed progress, the place many manufacturers changed their shares. The penetration price of smartphones within the Chinese language mainstream shopper teams tends to be saturated, and the demographic dividend of smartphones is disappearing. In 2015, the highest 6 cell phone manufacturers in Chnbrand’s smartphone buyer satisfaction rating had been: Apple, Xiaomi, Samsung, Nokia, Huawei and Lenovo. On the time, Apple’s buyer loyalty, general satisfaction and issue satisfaction scores had been 84.8 factors, 74.7 factors and 70.0 factors, respectively. Xiaomi is respectively 77.2 factors, 70.2 and 61.6 factors.
Nevertheless, in 2016, Huawei started to withstand, and 2016, 2017, 2018 and 2019 had been 4 years of blooming. In 2016, a complete of 18 manufacturers entered the shopper satisfaction record. They’re Apple, Huawei, Samsung, Xiaomi, LG, Vivo, Sony, Nokia, Motorola, OPPO, Meizu, Lenovo, Gionee, ZTE, Tianyu, HTC, Haier and Coolpad. Within the face of fierce competitors, though Nokia and Lenovo scored larger than the earlier 12 months, their rankings declined.
In 2017, it was much more exaggerated, with a complete of 24 fashions on the record. So as: Huawei, Apple, vivo, Samsung, Honor, LeTV, OPPO, Xiaomi, Meizu, LG, ZTE, Gionee, Sony, Nokia, Lenovo, Motorola, TCL, Duowei, Haier, Tianyu, Changhong, HTC, Coolpad and Philips . This 12 months, many manufacturers are popping up from in every single place. Honor and LeTV achieved good outcomes for the primary time on the record; Vivo, OPPO and ZTE proceed to rise; Xiaomi, LG, Sony and Nokia proceed to say no.
In 2018, the fluctuation for a lot of smartphone manufacturers began. The rankings are Apple, Huawei, OPPO, Samsung, Lenovo, Gionee, Xiaomi, Vivo, Philips, Honor, Sony, Tianyu, LG, Meizu, Haier, Nokia, Motorola, HTC, TCL, ZTE, Changhong and Coolpad. OPPO, Lenovo, Gionee, Philips and different manufacturers have elevated considerably, whereas Vivo, Honor, LG, Meizu, Nokia, Motorola and ZTE have dropped within the rankings.
In 2019, Vivo, Honor, Motorola, Nokia, ZTE and different manufacturers made nice efforts, and their rankings rose one after one other. This 12 months, the highest 10 manufacturers are Huawei, Apple, Vivo, OPPO, Honor, Samsung, Xiaomi, Lenovo, Sony, Philips, and so on., that are mainly acquainted manufacturers.
In 2020, Meizu made efforts to enter the highest 10. The cell phone producers ranked 1-9 are: Huawei, Apple, OPPO, Samsung, Vivo, Xiaomi, Meizu, Honor and Lenovo.
In 2021, Honor and Xiaomi proceed to carry out their efforts and enter the third and 4th place respectively. In 2022, the crossover manufacturers will hardly be seen on the record. Even the sub-brands of main producers corresponding to iQOO and Redmi began to enter the record.
From 2015 to 2022, the cell phone market has progressively stabilized, and “the sturdy are at all times sturdy”. The sub-brands launched by main producers have additionally began to “bear fruit” and acquire a status out there. However will the state of affairs final lengthy? Not essentially.